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Dating site poly couples

Modern romance: A man can be seen checking out another woman while surrounded by ladies in a video ad for the new dating website Open Minded, which is geared towards those in or seeking open relationships 'What some outsiders to the lifestyle might see as cheating, those in open relationships see this as an ethical and honest lifestyle, hence the somewhat oxymoronic term,' he said.

'I basically want to attract attention to the lifestyle and show people that it is an acceptable choice.'Polyamorous couples and swingers have been in the spotlight in recent years, with shows including Showtime's reality series Polyamory: Married & Dating, which first premiered in 2012, and A&E's controversial new reality Neighbors With Benefits, which was canceled after two episodes, bringing the concept of various types of open relationships to American's living rooms.

A new online dating site has been launched with the aim of catering to couples in open relationships, people seeking polyamorous partners, and those exploring their sexual curiosity, by helping modern swingers meet like-minded individuals in a 'judgement-free' zone.

Open Minded founder and CEO Brandon Wade, 44, from Las Vegas, Nevada, told Daily Mail Online that his new website is 'an answer to cheating' because it encourages those who are wary of monogamy to enter open relationships.

The site for 'ethical cheaters, which launched yesterday, is not a place for 'hook-ups' but rather it is an outlet for those who are part of the new wave of non-monogamous relationships.