Additionally, each group has different goals that they hope to get out of this service.
The younger crowd is looking more for someone to spend time with, a short-term commitment type relationship.
Compu Date must appear to be the "hip" new thing, it needs to give off the appearance as being a cool thing to try, not some last resort for singles.
Conversely, for the older crowd, it really matters less that this appears to be a hip option, this option must give off the impression that it is effective in finding someone's match.
The last type of competitor is the traditional matchmaker services like the Date Match Maker that relies on an agency to capture information regarding the applicants and then makes the matches on their own.