But, most of all, it needed to embody our overall mission as a business; it needed to stand for a more positive future for fashion.
It is for this reason that the most important message behind our tote bags cannot be found in its aesthetics, or the durability of its sumptuously thick, 100% organic cotton, but in the women who actually made them.
As the , transparency is the first step to transforming the modern fashion industry.
And it begins with the simple question: who made my clothes?
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