Walk into a room full of people and it won’t take you long to pick out those who appeal to you, based on the colour of their shirt, the style of their shoes, how they speak, or the countless other indicators that work beneath our conscious awareness. Try deliberating your way through all those social signals and weighing them up based on their individual merits and you’ll end up making some strange choices, or going home single.
Curious, then, that this is exactly what many dating sites compel us to do.
Thinking carefully about our dream date, and about our own personality, and allowing an algorithm to compute a match, may be an intriguing exercise.
Humans are remarkably adept at navigating complex social worlds and instinctively picking up on familiar signs that might indicate compatibility.
As a species we’ve been doing this for millions of years; as individuals all our lives.