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We analyzed over 500,000 first contacts on our dating site, Ok Cupid.

Our program looked at keywords and phrases, how they affected reply rates, and what trends were statistically significant.

Talking about specific things that interest you or that you might have in common with someone is a time-honored way to make a connection, and we have proof here that it works.

We’re presenting just a smattering: in fact every “niche” word that we have significant data on has a positive effect on messaging.

But an offer to chat or of an email address right off the bat is a sure turn off.