But this is just the start of his journey down the tickling rabbit-hole.
There are plenty of jaw-dropping revelations to come as he and co-director Dylan Reeve unravel the truth in this eye-opening, cautionary documentary.
When New Zealand journalist David Farrier comes across a Facebook page devoted to 'competitive endurance tickling', he senses the opportunity for a light-hearted story.
What he doesn't anticipate are the extraordinary twists and turns his investigation will take as he ventures into darker corners of the internet.
An innocent enquiry to the company behind videos in which men are paid to be tied up and tickled provokes a furious response mocking his sexuality and threatening dire legal consequences if he digs any deeper.